Amway India which is a wholly owned subsidiary of Amway was established in 1995, has now emerged as the largest Direct Selling FMCG Company.
Amway India also has a nationwide presence with over 130 shops in 119 cities, 4 regional hubs and 30 city warehouses.
Amway, the country’s leading direct selling FMCG company, that sells more than 140 daily use products across categories like Nutrition, beauty , personal care and home care has now come up with a new Nutrilite Traditional Herbs Range, which combines best of science, best of nature and best of Indian traditional wisdom to offer a comprehensive range of nutraceutical product supplements with physiological benefits.
I had this wonderful opportunity to attend the Bloggers Meet By Amway Nutrilite earlier this month where we received some beneficial insights about the Amway Nutrilite Traditional Herbs Range Launch – Seed to Supplement story by Mr. Ajay Khanna (Category Head – Nutrition and Wellness, Amway India ) and also the magic of Indian herbs was highlighted by Dr. VK Joshi (HOD , Dravyaguba Department, Ministry of Ayush , GOI.)
Here are some of the highlights of Nutrilite Traditional Herbs Range, which makes them best in the market Indigenously developed for the Indian market
The new Nutrilite Traditional Herbs Range isin line with Prime Minister Narendra Modi’s ‘Make in India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as it is developed for the Indian consumers. The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.
“Seed to Supplement” Approach
Amway does not believe in “saying is enough” philosophy. That’s why the company develops all its products through a “seed to supplement” process. This stringent process encompasses multi-level quality checks ensuring the selection of the right farm, the right part, the right active ingredient, the right seeds, the right species, the right extraction, the right process and the right product.
In addition, the ‘Seed to Supplement’ journey of the manufacturing process focuses on the three key pillars of traditional herbs –Purity, Safety, and Potency.
Purity: Certified Organic Herbs: The herbs are sourced from farms that are OneCert Asia Agri Certification Pvt. Ltd. certified. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country.
DNA Fingerprinted Herbs: Also known as DNA profiling, DNA typing, or genetic fingerprinting is a novel approach that involves identification of a species by reading the genetic make-up at molecular level by generating barcode-like patterns.
Safety: Nutrilite products are extensively researched, tested, and formulated to help people on their way to optimal health. Good Manufacturing Practices (GMPs) are followed at the manufacturing plants.
Potency: The following factors ensure that new Nutrilite Traditional Herbs Range exhibits utmost potency standards:
Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to prevent any unknown health hazards and it ensures safety.
Active Ingredient/ Constituents: The quality and efficacy of Nutrilite’s new range lies in its high concentration of beneficial active ingredient/s which are extracted right from the herbs. This makes the quality of Traditional Herbs range truly premium.
The Nutrilite Traditional Herbs range comprises 4 products including NutriliteTulsi, Nutrilite Brahmi, NutriliteAshwagandha & NutriliteAmalaki, Vibhitaki, and Haritaki. Priced at INR 649 inclusive of all taxes, for a bottle of 60 tablets for each variant, the new range is compliant with the new Nutraceuticals Regulations.
In order to maintain transparency, Amway is providing a QR code on the product packaging that explains the ‘Seed to Supplement’ journey of the manufacturing process alongside highlighting the three key pillars of Nutrilite Traditional Herbs which is Purity, Safety, and Potency.
Nutrilite assures high-quality ingredients in all its products which is sourced from farms which are Organic Certified in India and from Non-GMO source.
Coming back to the 4 new launches by Nutrilite-
✔Nutrilite Amalaki, Vibhitaki & Haritaki supplements-
The blend of these three herbal extracts is known to have laxative properties, supports digestion, soothes hyperacidity and detoxifies the body system.
Being a rejuvenator, Ashwagandha is known to help in supporting vitality, easing stress, calming the nervous system and revitalizing the body.
Besides its cognition supporting effects, Brahmi is known to help in supporting mental agility, improving alertness and attention
1 tulsi tablet is over 100 dried, organic leaves of tulsi herb which is known to support immunity, acts as a potent adaptogen and has an antioxidant effect.
You can easily shop for Amway products online and also from an Amway store near you.
Hubtown Solaris, Unit 3 Ground Floor, Next to Yes Bank, Andheri East.Mumbai.